Marketing Vox is reporting that nascar fans are top spenders in big ticket retail sales.
Here is a list of what they have to say.
NASCAR fans are 9 percent more likely than the national average to have a monthly cellular bill of $150 or more.
They are 15 percent more likely than the average consumer to plan to buy a new vehicle during the next year, and 16 percent more likely to spend $30,000 or more on their next vehicle purchase.
They are 24 percent more likely than the national average to plan to purchase a videogame system during the next year.
They are 39 percent more likely to plan to buy a satellite radio subscription.
They are 18 percent more likely to plan to buy a PDA (personal digital assistant).
They are 14 percent more likely to plan to buy an MP3 player.
So what does this mean to you?Well if you are in the business of marketing any of the above mentioned products start targeting nascar fans.
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We're big spenders! Me being the Biggest fan you would think I had the biggest pockets to spend.
But I'm just a good ol boy with a hard on for NASCAR!
Ron Ripple
Does this mean that NASCAR fans are in the upper class? Anyway, I guess I could see why they would want to have a newer car(Love of racing, cars), or be more organized with a PDA, or maybe a video game system(Nascar games). However, I don't see the connection between satellite radio subscriptions or cell phone use.
Being a true redneck and die hard nascar fan...i think maybe some of these figures are a little off.