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Yahoo and Adobe are partnering to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.

Until now, publishers have been able to embed only static ads on PDF files, but Yahoo and Adobe are developing a system to make those documents display contextually relevant ads delivered on the fly from Yahoo's inventory at any given time.

The benefit for advertisers: They get a new channel for their ads. Readers will benefit when publishers offer for free documents that they previously charged a fee for, or that they simply didn't make available online.
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How To Optimize For Yahoo

optimize for yahoo, ross dunn

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How To Optimize For Yahoo

While doing some research on yahoo I came across this great article on how to optimize for yahoo by Ross Dunn.

How to Optimize for Yahoo!
Contributed By: Ross Dunn, 09/13/2007
With a reported 22.1% of search traffic Yahoo is second only to Google's 64.4% (src: Hitwise) for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. As a result, I decided to write this update on how to attain superior rankings in Yahoo using today's useful tools and tactics.

Read Full Article Here

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Yahoo, Adobe Team to Drop Online Ads into PDFs

How To Optimize For Yahoo

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