According to the google adwords blog google has unveiled demographic targeting with its adwords ads. You can use demographic bidding to show your ads to a specific age,and gender group.
continue reading Demographic bidding beta test
Showing posts with label google adwords. Show all posts
Showing posts with label google adwords. Show all posts
In an effort to give students real-world experience in online advertising and marketing, Google has partnered with universities around the globe to participate in the Google Online Challenge.
Each participating student team will receive free online advertising vouchers for Google AdWords worth $200.
continue reading
What would you do with $200 in google adwords?
Google has announced two new updates to adwords.The first one is a name change from site targeting to placement targeting.
Because of these new changes, they changed the name from site targeting to placement targeting. The term "placement" can be used to refer to any site or subsection of a site that you choose to target. As the number of placements available for targeting continues to grow, you'll have even greater control over the parts of the Google content network on which your ads appear.
Secondly they are introducing a new cost per click bidding option so you can now pay per click or per impression.
With the launch ofcost per click bidding, advertisers can now choose the bidding option that best matches their needs. If the purpose of your placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay when users click on your ads.
Read Full Article Here
Google Releases 'AdWords API Version 9' - March 15, 2007
Summary
Google has released 'AdWords API Version 9'.
ReadMore
Derek Gehl's latest 'The Candid Internet Marketer' Blog post is titled "Another PPC Management Tip: Google Now Allows Users to Pause Individual Ads".
Details
Derek says, "Here's yet another quick PPC management tip you might find useful: Google recently announced it would allow Google AdWords users to pause an individual keyword, ad, or site... and then choose when to resume each one".
ReadMore
Subscribe to:
Posts (Atom)
