I came across a very interesting article over at Bruce Clay .com today while doing some research on keywords.We all know that keywords are vital to search engine rankings.
Using keywords correctly throughout a page and a website can be critical to search engine ranking. The first and most obvious use of keywords is in the keywords Meta Tag located in the head section of the page's html code. After carefully choosing the keywords that are relevant to the particular page, these keywords should be placed in the Meta Keywords tag ( < name="keywords" content="">) in order from the largest to smallest phrase with the initial letter of each keyword capitalized. These same keywords should be placed strategically in the Title and Meta Description of the page. Search engines use the Title and Description as a summary of what the page is about, so placing keyword within those tags is always helpful. Keywords should also be used throughout the content of the page. This typically does not prove to be a difficult process if the keywords have been chosen correctly, as they already reflect the theme and intent of the page and will lend themselves to natural use in the text.continue reading
SEO With
Google Webmaster Central
By Susan Esparza, Bruce Clay, Inc.
With the release of Webmaster Central from beta, Google has made a strong statement that serious Web site owners need to be concerned with, and aware of, a range of data regarding their sites. Crawl errors, backlinks and page load times are all available for a webmaster to study and parse through in order to refine and integrate with their search engine optimization strategy.
Along with Yahoo and MSN, Google provides information at Sitemaps.org regarding how to create an XML file that will feed information to the search engines about a site. Google is committed to assisting webmasters with their sites, even going so far as to enable comments on the official Webmaster Central blog, the only official Google blog that has done so.
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