If you have an online business, you already know you need good Internet marketing information in order to succeed. Unfortunately, if you are just getting started, it can be difficult to sort through all the online clutter to find information that is genuine, reliable and most importantly, profitable.

Finding solid Internet marketing information is important because it can greatly reduce your learning curve. It can help you become profitable a whole lot faster. For example, when launching your business, you need good advice on how to choose the right niche and the right product or service. You also need to know how to develop a great web site and how to rank well in the search engines. In reality, these points are just the tip of the proverbial iceberg in terms of what you will need to know in order to be successful long term. Finding good Internet marketing information early on can shave months, or even years, off this process.

Of course, the Internet is a constantly evolving medium. A product or strategy that was all the rage a few months ago may now be out of favor as new ideas appear on the scene. Amidst this backdrop, it is very difficult to distinguish between what is genuine and what is unreliable. Therefore, you need to evaluate any Internet marketing information you find very carefully before investing your hard-earned money or even more valuable time in pursuing it.

When evaluating the validity of any Internet marketing information you find, it is very important to first consider its source.

Some questions you might consider include:

  • Is the source reputable? A quick online search is a great way to find any obvious red flags.
  • Is the author successfully using his advice in his own business? (Hint: the Internet is full of so-called gurus who have never made a dime by practicing what they preach).
  • Can she provide proof in the form of testimonials or endorsements to support her claims?
  • Is there an active community surrounding this individual? Does he have a forum? If so, are the conversations going on there focused on the ‘right’ way to do things (vs. sneaky tricks to game the system?) One of the best ways to determine the real deal is to hang back and study what is going on around their little corner of the Internet.

Once you find a reputable source, you then need to be sure the recommended strategies and tips will work in your case. Before accepting and making use of any Internet marketing information you find, make sure it is applicable to your particular business model. In other words, if someone is making a fortune selling information products to an international audience and you are running a dry cleaning service in Topeka, Kansas – you might want to look for advice more relevant to your own situation.

This is where good old-fashioned common sense comes into play.First, find someone who is already successful doing what you want to do. Then, do your research and make sure he or she is legit. Finally, start with the basics and build from there. You will find the tried-and-true fundamentals don’t change nearly as rapidly as the latest fads do. Before you know it, you’ll be on your way to building a profitable and sustainable long-term business online.


Trish Lindemood is an entrepreneur, marketing consultant, and professional web writer who specializes in creating search engine optimized web copy and content. She also teaches other online entrepreneurs how to build and grow their business with effective content creation and promotion. Want to learn how to use Content Marketing to build your business? Be sure to visit WebcopyResults.com today!




This article courtesy of SiteProNews.com
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6 comments
  1. conservatory furniture uk December 2, 2009 at 12:29 AM  

    Amazing tips for understanding the strong platform to a successful online business. I am much concern about this thing that fist we should check out product niche for which we are going to marketing.

  2. Paula Gerat December 2, 2009 at 5:45 AM  

    Good, standard information post. There are many of those thru internet but everyone of them is needed. I think that there are still many unexperienced and freebie bloggers that could use those informations to make their fresh business better. And such posts are sometimes the only real source of information for them.

  3. web filter to antivirus spyware December 8, 2009 at 1:10 AM  

    You have raised appropriate question regarding this topic. If you get right information about your marketing product than you can get better output. Nice suggestion.

  4. lewis December 8, 2009 at 3:35 AM  

    Great insight.
    thanx for sharing the information. I will surely going to use this.

  5. Turnip December 11, 2009 at 3:06 PM  

    Provide something of value and you will make money. The web has too many "fake it until you make it" scam artists with nothing to show at the end of the day.

  6. Newbe Helper December 21, 2009 at 12:55 AM  

    Hi there Steve, a Great site .... Thanks

    I think Turnip (previous post) Had it right .. There are way too many scam artists out there today. Even my good friend Chris Carpenter(Google Cash) got caught up. I guess we just have to be cautious.
    I have been interested in Internet Marketing, since Frank Kern came to Australia ...He was my inspiration. Although it has taken many years I finally sell a few items and have a few web sites now. I also love Affiliate marketing, although it's very hard for the newbie, especially getting into PPC advertising ...
    Many things to learn ..

    Well all the best ..Jeff

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