Google today has launched expandable ad units for those that have adsense enabled on their sites,and that have image ads enabled.This is only available to North American,and European sites that are in  Dutch, English, French, German, Italian, Portuguese, or Spanish.

Will expandable ads alter my site's layout or be disruptive to my users?
No. In order to protect the publisher and user experience, we've created several policies around how expandable ads work:
Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won't trigger the ad, in order to prevent accidental expansions.
An expandable ad won't expand more than double its width or height.
Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.
The user may close the expanded panel at any time.
All expandable ads must comply with our standard AdWords image ad policies.

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24 comments
  1. Liza March 4, 2009 at 11:50 PM  

    Interesting, but also has me worried. To get paid, do my visitors have to first click to expand the ad and then click AGAIN to actually visit the site? Sounds pretty ridiculous to me and if that's the case I'll be disabling image ads.

  2. Sushi Freak March 5, 2009 at 5:15 AM  

    For those of us with very small niches, Google is the only ad network that actually delivers relevant ads. These new image ads will be welcome on my site if they are as well targeted as the text ads I'm getting. If they're like some of the ads I see everywhere for dog nail trimmers and teeth whitening, I'll pass.

  3. steven wilson March 5, 2009 at 6:14 AM  

    Yes Liza your visitors will have to expand the ad,and then click to visit the site,but this is something that is by viewers choice,and not something automatic so I see no reason to disable image ads because of it.If the viewer does nothing with the google ad it will just appear as normal.

  4. wii gamerz March 5, 2009 at 6:53 AM  

    Thanks for the information, it help a lot on google ads...

  5. GregR March 5, 2009 at 11:47 AM  

    Interesting, definitely the ones that rollover pop out are annoying, as is the floating ones.
    If it helps clickthru I am all for it.

  6. Liza March 6, 2009 at 7:09 AM  
    This comment has been removed by the author.
  7. Liza March 6, 2009 at 7:10 AM  

    Sorry, accidentally used the wrong 'comment as' details :) Here was my comment:

    Do you mean that there is something like an 'expand' button on the ads and that users still have the option of clicking on the ad once without expanding it to go straight to the advertiser's site? Otherwise I would rather not have ads on my site that catch someone's attention, are clicked once, and then need to be clicked -again- for me to actually get paid for it.

  8. Buying A Cockatiel March 7, 2009 at 12:16 AM  

    I've noticed these expanding ads myself and wondered what they were. Your post has certainly shed lights on my puzzlement.

    However, like Liza mentioned above in her first comment, I'm not too fond of having readers need to click twice to get paid through Adsense. It seems Google is making it harder for us like that or am I wrong?

  9. Dieta March 9, 2009 at 10:16 AM  

    Sounds interesting. As long as they don't change the rules I'm up for it - those typs of ads will be more visible on the site therefore more people might click them.

  10. fast flat sale March 9, 2009 at 10:49 AM  

    I'm not against change but like Lisa and Buying a cockatiel, I'm not too keen at the fact my readers have to click twice for the clivk to register.

  11. Chris March 10, 2009 at 3:35 PM  

    Ineresting...will have to wait and see if it affects click-throughs. Thanks Steve

  12. Boxing Supplies March 12, 2009 at 2:17 AM  

    hey this is old news . Plus in case you read the google adsense blog it is only available for advertisers in the US and parts of europe.

  13. steven wilson March 12, 2009 at 5:44 PM  

    It is not old news when you consider that this was published here days ago when adsense launched this new service,and the article states that it is only available in the US,and Europe.

  14. Ana l Pantry System March 13, 2009 at 3:15 AM  

    Sounds interesting! Googles had launched a new type of ad that can appear on my pages. Expandable ads are rich media ads that can inflate beyond the original size of the ad unit, following a user-initiated action. Allowing more communication to interested user thus, it is very helpful for an internet user like me. Brilliant idea!:-)

  15. Air miles credit cards March 14, 2009 at 2:32 AM  

    Nice, keep posting such stuff in the future as well. We will be looking at you. :) Thanks

  16. Iowa Handyman March 14, 2009 at 5:01 PM  

    Thanks for the good info. I've heard a lot of rumors about this, but all in all I'm not sure how it's going to affect my bottom line (if at all), but that's just my 2 pennies worth of persepctive.

  17. QOAS March 26, 2009 at 11:08 AM  

    Great post and thank you for sharing this. I have to agree on what have Ana said :-)

  18. medium readings March 27, 2009 at 2:49 AM  

    Google AdSense changed their ad behavior: they’ll now try to figure out how many ads perform best per unit, and change the amount displayed accordingly. (

  19. web design March 31, 2009 at 2:36 AM  

    Google Launches expandable ads on AdSense sites that's really a nice info. Thanks for sharing with us.

  20. Ramesh Raja April 2, 2009 at 1:13 PM  

    Thank you so much liza! I did learned a lot by stopping by here today. Keep posting!

  21. Birmingham Escorts April 22, 2009 at 3:22 AM  

    very flexible tool!!!
    but is there is any limit on ad publishing???

  22. Jack Floor May 5, 2009 at 5:15 PM  

    Thanks Stev. for the posting and thanks for dofollow :)

    Keep it Up Dude.

  23. ugg brand boots May 11, 2009 at 7:37 AM  

    Nice, keep posting such stuff in the future as well. We will be looking at you. :) Thanks

  24. tarnia sexyseo August 4, 2010 at 5:41 AM  

    Wow.., That sounds interesting.., The article was informative.., Keep up the good work..,

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