My first reaction to the new Sprout Mixer was wow look at all the features this program has to offer all rolled up into one program.They have been working on this program for the past 11 months preparing for its release,and have done a spectacular job at it.
Here is a list of some of its features.
Engage your audience.

* Simple drag-and-drop interface makes use intuitive and fun.
* “Remix” feature allows for long periods of brand exposure and engagement.
* Encourages creativity, self-expression, and branded participation in your users.
* Contests and leaderboards encourage users to Remix your content again and again.
* Templates are completely customizable and designed to appeal to a broad target audience.
* Generates new and unique media, including exportable images and widgets, which showcase your content and branding.

Potential profits everywhere your campaigns run

Sprout Mixer increases the value of your campaigns by creating opportunities to generate revenue at every stage of user interaction.

* Monetize your content directly with purchasing links and ad placements.
* Include standard inventory units throughout the Mixer and associated pages.
* Place interstitials during any part of the publishing, copy, and Remix process.
* Offer products and services, and create conversion points as your users engage with and share your message.

Sprout Mixer allows you to easily customize and implement creative engagement marketing campaigns for any purpose.

1. Choose a skin for your Mixer.
2. Select features and components to add functionality.
3. Provide images and media for your users to work with and personalize.
4. Embed the finished code in any website and your campaign is ready.



Track your campaigns.

With the integration of Google Analytics Tracking for Adobe Flash, Sprout Mixer provides the most sophisticated analytics available online, tracking user engagement like never before possible.

Engagement marketing solutions using Sprout Mixer can be analyzed across multiple metrics, giving advertisers and publishers the knowledge necessary to track key performance indicators and build successful campaigns.

* Track ROI across your campaigns with fine-grained statistics.

* Easily monitor clicks, actions, and length of user engagement.

* Know exactly where to find your most passionate users and target your efforts with advanced demographics.

This is one program you must have a look at.
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3 comments
  1. Caleb November 18, 2008 at 9:16 PM  

    The interstitials option sounds great...I really believe interstitials are about to become far more mainstream for finding targeted visitors.

  2. Joey Mucha November 25, 2008 at 7:38 PM  

    steven,
    thanks for letting your readers know about our product. we are very excited to offer this to our clients and roll it out on a large scale. creative engagement marketing is the future of online advertising and we are embracing it fully.
    thanks again and keep up the awesome blog.
    joey mucha
    marketing manager, sprout

  3. steven wilson November 25, 2008 at 9:18 PM  

    Hi Joey
    Thanks for dropping by.I really liked the looks of your new program,and thought it was worth a mention here.Thanks for the compliment on my blog

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