This morning at the Intel Developer Forum, Intel and Yahoo announced a joint initiative to bring Internet widgets to TV. The two companies are teaming up in an effort they believe may help jump-start the nascent living-room-web market, which up to this point has seen a lot of products, but very little consumer adoption.
Perhaps the most interesting part of the announcement is the insistence by both companies that OEMs who sign up to put the widget channel (Intel’s name for the product) on their box must offer the consumer access to all of the widgets in the gallery. The gallery, which will be managed by Yahoo, will offer services by any company that uses the widget platform. Conceptually, it’s hard to get one’s mind around the concept of having a service provider set-top box that offers a whole host of widgets to stream third-party web services, but conceivably that’s a scenario that could be realized.