RSS reader start-up Bloglines has rolled out the first step of an extensive redesign, launching a new "skin" to its beta testers and starting to work advertising into members' feed readers.
On the ad front, Bloglines has started putting display ads into search results and into individual members' "start pages," with more forms of advertising on the way--specifically within feed readers.

Bloglines first started its beta rollout nearly a year ago; the early player in the RSS feeder niche has faced increased competition from Google Reader as what was once a Mountain View, Calif., side project has become the reader of choice for many new-media junkies. Bloglines is now owned by Barry Diller's InterActiveCorp.

  1. sketchsoundsoff August 11, 2008 at 7:55 PM  

    Thanks for the info - I'll check them out.

  2. wildcatsthree August 12, 2008 at 7:29 AM  

    I've been thinking about getting more involved with Bloglines. thanks for the info Steve

  3. steven wilson August 12, 2008 at 8:57 PM  

    Bloglines does have a much better look,and feel to it now.It just might be worth some time.

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