Forester Research has asked 5,000 online consumers about what content
,and functionality they look for in a site.
The study was conducted in light of consumers' increasing preference for online content versus traditional media.

You can continue reading the findings of the report here.

  1. wildcatsthree February 12, 2008 at 9:00 AM  

    Hi Steve,
    I always feel better about ordering a new product if I can read reviews from others first. But it has been rare to see those reviews on many sites, so I'm glad they're realizing how important it is to us consumers.

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