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Valpak is celebrating its 40th anni­versary with a makeover that's more than skin deep.

The familiar blue packet, which brings some 20 billion offers to US households annually, has a new look that includes a larger logo, a call-to-action on the front of the envelope and more space for national promotions designed to increase opening rates. The new envelope will also have color accents that change with every mailing to make it stand out in mailboxes.
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