The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily.

• Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?

• Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?

• If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?

• Once people become customers, do you work to deepen your permission to communicate with those people?

In Permission Marketing, Godin demonstrates how marketers are already profiting from this key new approach in ail forms of media.

Download Audio Book

  1. Jay a.k.a. 'Dat' January 6, 2008 at 2:57 AM  

    Hey Steven,

    Thanks for commenting on some free link love. Just trying to give back to the blogging community as much as I can, you know?

    Feel free to let anyone you know that might want some backlinks from my site.

    Also, feel free to subscribe to my RSS feeds.

    Take it easy!


  2. steven wilson January 6, 2008 at 1:00 PM  

    Thanks for stopping by Jay.

Post a Comment

Thank you for visiting Steven Wilson Marketing today.
Comment box is do-follow for google spiders.