By Michael Fleischner | Marketing Expert, Internet Marketing Secrets*

Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis on keyword density and meta tags.
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2 comments

Anonymous January 1, 2008 at 11:10 PM

Hey, this information is interesting. All along I been focusing on Google search engine. Never really look into Yahoo. You article gave me another perspective of SEOing website.
steven wilson January 2, 2008 at 4:04 AM

Hi Larry
The two search engines look at things quite differently.One should focus on getting a good ranking at both since they are the main search engines people use.

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Optimizing Your Site for Both Google and Yahoo!

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