Yahoo and Adobe are partnering to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.
Until now, publishers have been able to embed only static ads on PDF files, but Yahoo and Adobe are developing a system to make those documents display contextually relevant ads delivered on the fly from Yahoo's inventory at any given time.
The benefit for advertisers: They get a new channel for their ads. Readers will benefit when publishers offer for free documents that they previously charged a fee for, or that they simply didn't make available online.
PC WORLD
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