Internet Marketing News with Steven Wilson: Pay-per-click is customer analytics

Looking for information on ppc marketing?John Ellis has an informatve article here.
Pay-per-click is customer analytics

By John Ellis
November 27th, 2007

Pay-per-click advertising is, at its basic level, paying for ad placement in search engines. The concept is simple. When a user searches for a keyword a paid ad will appear. These ads are usually listed at the top or right side of the search engine results page and are identified as Sponsored Links, Featured Listings or Sponsored Listings.

That is PPC for the basic user. Unfortunately, most PPC advertisers are basic users. PPC is much more then paid advertising. Not only is PPC the best return on investment available, but it is, or should be, at the heart of all marketing campaigns.

PPC can provide customer analytics through ad testing, geo-targeting, match types and discovering SEO targets. PPC advertising provides an instant view into the mind of the customer at an extremely low-price.
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Pay-per-click is customer analytics

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