Rubicon Project lets Web sites manage ad networks

A group of online ad industry veterans launched a private beta this week of their latest venture--a service that helps Web sites make more money off ads by managing multiple ad networks.

The Rubicon Project was founded by Frank Addante and other members of the team that created the L90/adMonitor advertising platform, which was bought by DoubleClick in 2001.

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Rubicon Project lets Web sites manage ad networks

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