Internet Marketing News with Steven Wilson: How To Maximize Your Adsense CTR

How To Maximize Your Adsense CTR - AND Earnings Per Click

You will have 3-4 ads on your page MAX. (NOT ad blocks. ADS). The fewer Adsense ads show on a page, the higher the average earnings per click for you.

If you place more ads on your page, they will show ads that rank lower on Adwords (and are cheaper). You don't want people to click on ads that pay you $0.05. You want them to click on ads that pay you $0.50! Adwords are generally disproportionately expensive on the top positions. After a while, the bids "normalize" and you won't get paid as much for showing that "Adsense" on your site.

Also keep in mind that many options confuse people. Give them few links to click on.

Don't forget to create channels to track your ads. You can set up a new channel by following this path inside your Adsense account:

Adsense set up ==> Channels ==> Add new custom channels

Be descriptive in your channel name so you know what is going on and you don't get confused. For example, if you have a page on golf clubs and you are testing a 250X250 square on the top left of the screen, use a name like: golfclub250X250left.

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3 comments

Abi December 9, 2007 at 8:18 AM

Factors like Adsense positioning, colour themes, template size and web page factors also play a role

Webmaster

Adsense Makes Sense
steven wilson December 9, 2007 at 9:41 AM

You are correct positioning,template size,coulor themes,and web page factors do play an important role as well.

Thanks for your input.
Steven
Anonymous June 13, 2008 at 8:02 PM

Awesome informative post! thanks.

How To Maximize Your Adsense CTR - AND Earnings Per Click

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