Google Buys DoubleCkick for $3.1 Billion - All Your Ads Are Belong to Us

According to a Google press release, Google has acquired DoubleClick, provider of ad metrics and digital marketing technology, for the princely sum of $3.1 billion.

What the release says: "The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.

The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers."

What the release means,

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