Circuit City’s Affiliate Program Joins the Roster at Performics
Leading consumer electronics retailer taps Performics to grow sales and reach more affluent affiliate shoppers
CHICAGO--(BUSINESS WIRE)--Circuit City Stores, Inc., a leading specialty retailer of consumer electronics, selected Performics® to manage its affiliate marketing program. Performics is the performance marketing division of DoubleClick® and a leading provider of affiliate and search-marketing services and technologies.
“We are committed to leveraging the affiliate channel as a complement to Circuit City’s overall online marketing efforts,” said Imran Jooma, vice president of Circuit City Direct. “We chose Performics to help us take our large, growth-oriented affiliate program to the next level, as its professional approach to program management and reliable, innovative technology platform made Performics’ team the best choice.”
Circuit City’s affiliate marketing program, now managed by Performics, enables leading Web publishers to offer a wide range of consumer electronic brands and products to their loyal online shoppers. Circuit City selected Performics’ full service affiliate marketing solution, used by hundreds of leading brands across the nation, to connect with affluent online consumers.
Proprietary research, recently released by Performics in conjunction with comScore, documents the affiliate channel’s ability to connect advertisers to affluent and highly desirable demographic groups. The research specifically determined:
Affiliate shoppers are 17 percent more likely than the average Internet user to have an average household income greater than $75,000.
Affiliate shoppers skew older than the total Internet population.
Affiliate shoppers are four percent more likely to have children in their household than the typical Internet shopper.
Of those consumers who have purchased through the affiliate channel, the average online order value was higher than that of the general Internet user.
Affiliate consumers are 43 percent more likely to convert into a sale than consumers directed by other referrals, which were defined as all activity that did not come directly to the merchant site or arrive via an affiliate link.
Performics, a leading provider of Affiliate Marketing Services, facilitates billions of dollars in e-commerce transactions for more than 300 advertisers. Performics pioneered the account service model in affiliate marketing and has a unique approach to delivering results in affiliate marketing, a proven, cost-effective channel for direct-response online advertising. Performics’ customized affiliate marketing programs align the goals of Performics with those of its clients while ensuring merchants partner with affiliates of the highest caliber. Affiliate marketing is not an isolated channel. As the only leader in both affiliate and search marketing, Performics understands the intersection between channels and effectively drives results while ensuring brand integrity.
About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of consumer electronics and related services. The domestic segment operates through 643 Superstores and 12 other locations in 158 U.S. markets. The international segment operates through more than 800 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at http://www.circuitcity.com, http://www.thesource.ca and http://www.firedog.com.
About Performics
Performics is the performance marketing division of DoubleClick, which provides technology and services that empower marketers, agencies and web publishers to work together successfully and profit from their digital marketing investments. Our focus on innovation, reliability and insight enables clients to improve productivity and results.
Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company’s DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.
DoubleClick has global headquarters in New York City and maintains 16 offices around the world to serve its more than 1500 clients.
Contacts
Performics
Melissa Severin, 312-777-2751
mseverin@performics.com
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